Saturday, September 18, 2010

$499, With Kids $599

I usually am able to pay no attention to the advertisements in newspapers, however, one such block on San Francisco Chronicle drew my attention to it.

There is seven smiling people, male and female, welcome the viewer with their beaming teeth. A cheerful bunch. When I read the text, I did an experiment with a friend. I hid the text and asked to guess what it is advertising for.

- Dental service?
- No. Legal services.
- Help you to foreclose your neighbor's house?
- No. More personal.
- Getting unemployment benefit?

Well, the answer is revealed in the large texts: "Divorce?" $499. It added that it costs $599 with kids.

This advertisement was stunning in it sunny way and served as a primal example of how ill our society has become. Sigh!


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